About us

Since 1984, the name PenLife has been synonymous with financial planning that transforms people’s lives, delivered with warmth and compassion. There’s no sign of that changing any time soon. Learn more about what drives us.

Our history


Putting down roots

PenLife is established in the village of Bishopthorpe by David Gough.


Status update

The firm moves to “Limited” status as PenLife Associates Limited.


New faces and a new home

Following a relocation to Heworth, Andrew Richardson joins as a Financial Planner and shortly after takes on the role of Director. Phillip Mutter also joins the team as an Administrator and Mortgage Adviser.


Three’s company

Julie Wilson joins as Office Manager/Paraplanner. Together with Andy and Phil, she sets the foundations for what PenLife is today.


Changing hands

David provides the option to Julie, Andy, and Phil of buying him out. After careful thought and consideration, they agree, marking a significant chapter in the company’s story.


Mark of distinction

PenLife becomes one of the first financial planning practices in the region to achieve corporate Chartered Financial Planner status.


Rising star

Adam Dent joins in December. Over the next few years, he works hard to become fully qualified in 2019, and achieves the ultimate accolade in 2022 by becoming a Chartered individual.


A fresh face

Louis Maddison comes aboard in May. In just five short years, he will be a fully qualified Financial Planner, and a Chartered individual by 2022.


Growing stronger

Haydn Wishart becomes our newest team member in September. By 2020, he is fully qualified as a Financial Planner.


More talent

Kriss Brining joins the PenLife family in 2019, becoming a qualified Financial Planner in 2021.


A new era

Julie and Andy decide to take a step back. PenLife becomes employee owned under an Employee Ownership Trust, made up of Deb Jacobs, Tom Hughes, Nina Wright, and Bernadette Render. Before the exciting news can be announced, Julie very sadly and unexpectedly passes away in December.


Growing expertise in the team

The PenLife team gets a double boost when James Wadsworth and Craig Howard both join us in January. James qualifies as a Chartered Fiinancial Planner in 2022, with Craig following him shortly after in 2023. Later in 2022, Soyfur Rahman joins us in August adding further to the expertise within our team.


Highly qualified planners

In June 2023, Adam Dent became a Fellow of the Personal Finance Society, the highest professional qualification that the Financial Planning profession has to offer, a fabulous achievement for Adam.


Looking ahead

Just as Julie and Andy had wanted, PenLife continues along the same path and with the same culture, proposition, and processes. With even more emphasis on being a team and working together, the future’s bright.

Our core values

We are open, honest and straight-talking

We do what we say, and we say what we mean.

We’re accountable

We focus on performance, ownership, and a can-do attitude to realise our vision together.

We go the extra mile

We strive for excellence to increase efficiency, improve client experience, and build a world-class company.

We respect and support each other

Every team member is an important cog in this well-oiled machine, and we all win together.

We’re growing, both as a company and as individuals

We gain and share knowledge to evolve and grow. We never stand still.

Our vision

We transform lives through big-picture financial planning.

We focus on helping clients achieve and maintain the lifestyle they choose, no matter what happens.

We specialise in wealth management and tax planning, or making the most of your money during your lifetime, and helping you pass it on to whoever you choose afterwards.

You’ll find we’re genuine, straight-talking, and pride ourselves on being able to simplify the complex.

Our community

Everyone at PenLife cares deeply about giving something back to the causes that matter. From charities based in the York area doing vital work to national organisations that mean something to us and our clients, we’re doing our bit for the greater good.

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What clients say

Since 1984, we’ve been delighting clients with our honest, empathetic approach to financial planning. But don’t just take our word for it. Here, you’ll find feedback and comments from PenLife clients in their own words. See for yourself what they say about their experience with us.

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of clients were satisfied that we understood their needs, aims, and objectives


of clients believe that working with us has helped or will help them achieve their financial goals


would recommend us to their friends, family, or colleagues

Meet the team

When you’re seeking help with something as important as your finances, you’ll want to deal with people you can rely on. Choose PenLife, and you’ll get expert service, delivered with a smile, at every stage of your journey with us. Read on to find out more about what makes us tick.

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